Combination Research is the best data collection method for a researcher that collects qualitative data, which is data based on respondents’ feelings, opinions, and ideas.

Combination research is the best option because that combines the advantages of interviews and focus groups. It’s also useful for gathering confidential data. It’s a general-purpose quantitative data collection method.

Above all, whether compared to these other qualitative data collection methods, combination research improves the quality of data gathered.

Participant observation, in-depth interview, and focus group interviews are the three most common qualitative methods, which are covered in depth with its own module. Each method is suitable to obtaining a specific type of information.

Although there are many ways to collect quantitative data, the methods including such sampling technique, interviews, questionnaires observation, and document review, are the most common and widely used methods for offline and online data collection.

Quantitative surveys are a data collection tool used to gather close-ended responses from individuals and groups. Question types primarily include categorical (e.g. “yes/no”) and interval/ratio questions (e.g. rating-scale, Likert-scale).

  • Increased Response Rate
  • Low Cost
  • Real-time Access
  • Convenience
  • Design Flexibility
  • No Interviewer