What is an online survey?

The online survey is a collection of structured questions that a respondent answers online, typically via filling out a form. It is a more appropriate way to contact respondents because it saves time and it is less efficient than the cost method of gathering information through one-to-one interaction.

Companies offered gift vouchers, reward points that can be redeemed for products or services later, free airline miles, service station discounts, and another incentive for participants to engage in online research. For both companies and consumers, reward-based research studies are a win scenario.

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