Customer Feedback Survey

Drawing Actionable Customer Insights By Conducting Extensive Customer Surveys.

Feedback survey:Fuel your Competency with Reliable Feedback

A Feedback survey is a process used to identify or measure the happiness and satisfaction of different business entities or consumers. Nowadays business environment is very competitive. To survive in this environment, the organizations have to adopt a customer-centric approach. Being open to accepting both negative and positive feedback will help you identify the weaknesses and strengths of your organization. Whether it is coming from your employees about the working environment or customers about your brand, the feedback will help you make strategic decisions for internal and external growth. Customer service surveys helps in understanding whether a company’s products and services are offering the right solution to their problem. It helps the companies to evaluate the impact they have in their life and how satisfied they are with their experience.

Importance of conducting feedback surveys

They play a critical role in product development. When implemented correctly, feedback surveys help.

Feedback Survey includes customer survey that is used to collect customer feedback from a specific group of respondents through a series of questions. Based on their purpose, customer surveys can be of many kinds. They include:

Customer satisfaction score surveys
Customer effort score surveys
Net promoter score surveys

Your Trusted Customer Survey Service Partner

The feedback that can be measured precisely is called quantitative feedback. It can be translated into numerical results and analyzed over time. On the other hand Feedback that does not involve concrete or numerical results and is based on ideas and opinions is termed qualitative feedback. This type of feedback provides a more nuanced understanding of customer experiences and needs. Feedback collection and analysis helps companies and organizations to discover how to adapt to changing customer needs and market dynamics. In other words Customer feedback data is either structured or unstructured. Unstructured data includes qualitative feedback coming from text responses in customers satisfaction survey programs, comments on social media, reviews, customer service lines or chat logs. Surveys or questionnaires are commonly used to collect direct feedback from customers. Customer Interviews and FGDs are some of the other methods.

Customer Satisfaction Surveys Services

The most successful companies attract and retain buyers by obsessing over the customer experience. They also rely on surveys to measure, benchmark, and improve customer satisfaction.

Customer Satisfaction Survey Services

For the right kind of feedback survey it is important that the same is short, only relevant questions are asked meeting the goals of the survey, one question should be asked at a time, rating scale should be consistent, it should not have questions that lead respondents toward a certain answer due to biased phrasing etc.

Being a leading feedback survey service company, ‘Spade Survey’ can help your company in undertaking feedback survey on behalf of your company. We are part of Spade Research which was incorporated in 2011, since then we have been providing customer satisfaction surveys services in India to empowering large and small companies to make informed decisions through market research. We are specialized in both primary and secondary research data collection. Our dedication and experience for US, Europe with Asia and MENA markets bring profound solutions for qualitative and quantitative data collection requirements. We have an excellent reputation, known around the world for our quality and expertise. Being an ISO 9001:2008 certified company and proud member of Insight Association & ESOMAR, the quality concern in company is taken on highest priority basis.we provide data collection services, project management and end to end services to our 120+ clients.