Major Objectives & Role of Social Research

Table of Contents:

  • Why conduct social research
  • Major Objectives of Social Research
  • Role of Social Research
  • How Spade Survey Help
  • Conclusion

We need to understand how social issues arise and experience them before we can find solutions. A method of investigating and understanding how human social affairs function is provided by social research. It offers perspectives and technical approaches that make visible things that might otherwise escape our attention.

Social Research is a methodical and scientific way of studying human behavior, relationships, and how societies work. It involves collecting and analyzing data to learn new things, find patterns, and understand social issues.

It enhances knowledge-related discovery, creativity, and creation. Research results provide input, change, contradict, and prove current hypotheses, as well as provide opportunities for the development of new theories. It is a crucial tool for the overall improvement of knowledge, skill, science, and technology.

This research is important because it helps us make good choices, create effective policies, and solve problems in society. It is useful in many areas, like Non-Profit Organizations, Businesses, Governments, And NGOs, where it helps improve society, make better products, shape policies, and create positive changes.

Why Conduct Social Research

Social Research is conducted for several reasons:

1. Understanding Complex Social Issues:

Social research helps us gain a deeper understanding of social phenomena, behaviors, and attitudes. It allows us to investigate and analyze various social issues, such as poverty, inequality, education, healthcare, and more.

2. Effective Problem-solving and Decision-making
Social research helps identify and address societal problems. By conducting research, we can gather data and evidence that informs policy-making, program development, and interventions aimed at solving social issues and improving the well-being of individuals and communities.

3. Evaluation and Impact Assessment:
 Social research allows for the evaluation and assessment of social programs, policies, and interventions. It helps determine their effectiveness, impact, and outcomes, providing insights into what works and what doesn’t. This information is crucial for making adjustments, improvements, and informed decisions about future initiatives.

4. Social Justice and Advocacy:
Social research plays a vital role in promoting social justice and advocating for marginalized groups. By studying social inequalities, discrimination, and systemic issues, researchers can raise awareness, challenge existing norms, and advocate for policy changes that promote equality, fairness, and justice?

5. Evidence-based practice:
Social research provides a basis for evidence-based practice in various fields, including social work, education, healthcare, and criminal justice. By conducting research, professionals can ensure that their interventions and practices are grounded in empirical evidence, leading to more effective and impactful outcomes.

Overall, social research is essential for understanding, addressing, and improving the complex social issues that impact individuals, communities, and society as a whole. It provides the necessary evidence and knowledge to drive positive social change and create a more equitable and inclusive world.

Major Objectives of Social Research

The major objectives of social research can vary depending on the specific study and context, but some common objectives include:

1. Development & Knowledge:
The main objective of social research is the development of knowledge by systematically studying and understanding social phenomena, behaviors, and attitudes. Through rigorous research methods, social researchers aim to generate insights and theories that contribute to the advancement of various disciplines and fields of study.

2. Scientific Study of Social Life:
Social research aims to gain knowledge about social phenomena. It examines individuals as part of society, studying human behavior and collecting data on various aspects of social life. Through this process, laws are formulated to understand and explain these facts. The scientific study of social life serves as the foundation for sociological development, making it a significant objective of social research.

3. Welfare of Humanity:
The primary goal of social science research is consistently to improve the well-being of humanity. Scientific studies are not conducted solely for the sake of study; they are driven by the desire to enhance the welfare of humanity. The pursuit of human welfare is a prevalent objective in social science research.

4. Discovery of facts and their interpretation
During the process of social research, the researcher directs their attention towards the specific research problem. Their objective is to acquire knowledge that can aid in resolving the problem. The researcher maintains control over the variables while conducting experiments. Once the experiment is concluded, the results provide insights into the facts pertaining to human behavior. Interpreting these facts involves extracting valuable information from the results to address the research problem. This analysis reveals how the facts can potentially offer a solution to the problem.

5. Social Control and Prediction:
Social control and prediction are key objectives of social research as they seek to understand and analyze the mechanisms that govern and influence human behavior within a social context. By studying social control, researchers aim to identify effective strategies and interventions that can shape behavior and maintain social order, while prediction allows for informed decision-making and proactive measures to address future social challenges and trends.

These objectives can overlap and intersect, and the specific objectives of a social research study will depend on the research question, context, and desired outcomes.

Role of Social Research

Social research serves as a systematic and scientific approach to understanding and examining various facets of human society. Its purpose is to generate knowledge, uncover patterns and trends, and gain insights into social phenomena, behaviors, and relationships.

By informing policy-making, program development, and decision-making processes, social research plays a pivotal role in fields like education, healthcare, economics, politics, and social welfare.

It helps in identifying social issues, inequalities, and challenges, and provides evidence-based recommendations for addressing them, ultimately contributing to the advancement and improvement of society through a rigorous and objective understanding of human behavior and social dynamics

Social Services for Non-Profit, Private, Public or NGO Industry Research Services

1. Non-Profit Organizations:
Social research helps non-profit organizations understand the needs, challenges, and preferences of the communities they serve. It provides valuable insights into the effectiveness of their programs and services, allowing them to make evidence-based decisions, allocate resources efficiently, and maximize their social impact.

2. Private Companies:
Social research aids private companies in understanding consumer behavior, market trends, and customer preferences. This knowledge helps them develop effective marketing strategies, improve product design, and enhance customer satisfaction, leading to increased profits and competitive advantage.

3. Public Sector:
Social research plays a critical role in informing policy-making and decision-making processes in the public sector. It provides evidence-based insights into social issues, inequalities, and challenges, helping governments develop effective policies, allocate resources, and address societal problems.

4. NGO Industry:
NGOs often work in partnership with communities and governments to address social issues and promote social change. Social research helps NGOs identify social problems, understand the needs and aspirations of the communities they work with, and design effective interventions and advocacy campaigns to bring about positive change.

Overall, social research benefits these industries by providing valuable information, insights, and evidence that inform strategic decision-making, improve operations, and enhance their ability to meet the needs of their stakeholders and make a positive impact on society.

How Spade Survey Help

Social research involves planning, designing, conducting and analyzing research projects on topics such as economy and business, environment, health and wellbeing, public services, politics and governance. Researchers may be employed on permanent or short-term contracts, depending on the organization and size of project.

You’ll use a range of methods including desk research, surveys, interviews and focus groups to gather data, and carry out analysis before presenting your finding

Social Research Services by Spade Survey are conducted for various Organizations with using following methods.

1. Data Collection:
Our social research services provide efficient and reliable data collection methods, such as online surveys, phone interviews, or in-person interviews. This helps organizations gather the necessary data from their target population or community.

2. Phone surveys
These are standard telephone surveys used to collect information about clients and satisfaction. These are pre-recorded, automated messages that allow customers to interact with the system by choosing options from the message. If the query is not resolved this way, the call is sent to the agent, who resolves it one-on-one.

3. Face-to-face interviews
These types of surveys are conducted one-on-one, as the name suggests. Of course, it takes more time and requires more human effort. So, why are they still preferred? For starters, they have the ability to ask more in-depth inquiries and gather as much information as possible. It is simpler to keep clients focused.

Because let’s face it, we all take online surveys, and how many times do we leave them in the middle? But suppose a salesperson approached you and clearly asked for your feedback before resolving your difficulties.

4. Field surveys
Field surveys or field research are the fourth social research method that contributes to the majority of critical studies. Researchers can study the impact of field experiments using field surveys. Sociologists primarily work in broad geographic areas. Filed research necessitates sociologists living in, adapting to, and studying numerous situations, as well as collecting primary data.

5. Ethnography
Ethnography is a social research method in which researchers interact with participants’ social circles and learn about their perspectives on the social environment. It primarily focuses on how people recognize themselves in relation to the social group.

6. Secondary Data Analysis
Secondary data analysis, as the name suggests, works on previously collected data. It might be derived from previously conducted studies or data gathered by other organizations. This method not only saves time but also improves understanding of this topic. A researcher may discover previously unseen aspects of the data.

Our social research services are assisted by a team of experienced researchers who have expertise in various research methodologies and techniques. Their knowledge and skills ensure that the research is conducted professionally and produces reliable results.

Spade survey social research services help organizations gather, analyze, and interpret data effectively, enabling us to make data-driven decisions, improve operations, and achieve our research objectives.


In conclusion, social research is crucial for understanding human behavior, relationships, and social dynamics. It enables informed decision-making, effective policy development, and the resolution of social issues and challenges.

Social research plays a crucial role in Non-Profit, Private, Public, And NGO sectors. It enhances the social impact of non-profits, aids companies in improving products and profits, informs policy-making and resource allocation in the public sector, and helps NGOs identify social issues and design interventions for positive change.

Social Research Services of Spade surveys contribute to the development and improvement of society by providing evidence-based recommendations and solutions. It helps us identify social inequalities and challenges, leading to more inclusive and unbiased policies and programs. Moreover, it provides a rigorous and objective understanding of human behavior, which is crucial for encouraging social reliability and promoting positive social change.

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Discover the fundamental objectives and crucial role of social research in this informative blog. Explore how social research contributes to understanding and informs decision-making.

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